Sergio Riquelme.
Product designer with 8+ experience in creative fields.
Based in London. Currently working at tldraw
Built and scaled the design system for a B2C2B startup, doubling iteration speed
Quester Design System
TL;DR
- Strategic design generalist skilled in leading design system development and AI feature design.
- Established UX methodologies to streamline processes and enhance product usability.
- Demostrable experience in transforming brand values into impactful, tangible products.
- Extensive experience with global brands across startup and corporate settings.
- Over 28 international awards in creativity.
Strategic design generalist skilled in leading design system development and AI feature design.
Established UX methodologies to streamline processes and enhance product usability.
Demostrable experience in transforming brand values into impactful, tangible products.
Extensive experience with global brands across startup and corporate settings.
Over 28 international awards in creativity.
Sergio Riquelme
generalist | product vision | creativity
I鈥檓 a London-based Product Designer with over eight years of experience across UX, brand design, advertising, and marketing. I enjoy solving problems through design, finding simple ways to make digital products more intuitive and enjoyable to use.
My background in creativity and storytelling鈥攔ecognised with over twenty-five design awards and a published book鈥攈as shaped how I think about products: as stories people interact with. I love prototyping, trying things out, and lately experimenting with vibe-coding my ideas, which has led to some surprisingly good results (and a few burned AI credits along the way).
My colleagues said about me...
This is not a project, but just a game for me. A game to show develop Figma skills by imitating real projects.
